Hadjar Boudia

Year: 2022-2023

Type: Product, Website, AR Filter

Tundra is a self-conceived energy drink brand developed as part of a group project. The campaign explores how a product can engage its audience beyond traditional advertising through an interactive digital experience.

At the center of the campaign is a bold, immersive landing page, designed to introduce the brand and its products while directing users toward the campaign experience. We complemented this with a AR filter featuring a game, allowing users to interact with the brand and compete for the chance to win a prize.

AR Filter UX UI Design Product design

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