Hadjar Boudia

Year: 2025

Type: Festival's visual campaign

The Arab Film Festival Rotterdam is an annual event celebrating the rich and diverse cinematic heritage of the Arab world. For this project, I developed the visual identity and campaign for the festival, extending it across a wide range of visual and communication materials, from posters and marketing elements to the schedule booklet and other event touchpoints.

The challenge was to create a visual language that could reflect the diversity and energy of Arab cinema while maintaining a contemporary feel. I explored a vibrant color palette of orange, fuchsia, and brown, combined with a recurring rhombus shape inspired by the fluid forms of Arabic calligraphy. These elements formed the basis of a flexible identity system that could adapt across different formats while maintaining a strong and recognizable visual presence throughout the festival.

Visual Identity Marketing Campaign

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