Hadjar Boudia

Year: 2025

Type: Mobile app, Website & Merchandising

Ledgerly is a financial app designed for a new generation of earners and savers, providing a simple and intuitive way to manage their money. For this project, I developed the entire brand identity, from the mobileapp to the landing website. And, not to forget, the merchandise!

I decided to take a fresh approach to the visual language of fintech, moving away from the classic corporate blues and rigid shapes. Instead, I explored a dark background paired with a neon accent color, complemented by rounded, slim forms to create a more contemporary and approachable feel. The challenge was to ensure that all these touchpoints came together as a cohesive digital and physical experience.

UI UX Design Brand Identity

Image of a person in front of a computer

Image of the Apple Watch screen of the app

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